• Ponencias y ensayos

    Organizational culture for development business of Bucaramanga

    Vol. 13 No. 25 (2011)
    Published: 2026-07-06
    Hernando Pineda Castillo
    The research project “Production of teaching materials to apply a productivity and competitiveness system in business” was done in the Universidad Cooperativa de Colombia, Bucaramanga (2008-2010) with the purpose of collaborates in the context of the region.
     
    The municipality of Bucaramanga summary presents certain characteristics in the medium-sized and micro and small companies identified as SMMEs which form part of the sectors more important from the local industry, being necessary and final to establish a planning and management for the development of investment strategies, production, structural changes in the technology, training and networking, to make them much more competitive and productive in order to comprehensively strengthen regional input
    production chains.
    Keywords: Array, Array, Array, Array, Array

    How to Cite

    Pineda Castillo, H. (2011). Organizational culture for development business of Bucaramanga. Rastros Rostros, 13(25). https://doi.org/10.16925/ra.v13i25.1446

    Porter, M. (1980), Competitive strategy: techniques for analyzing industries and competitors (estrategia competitiva: técnicas para analizar industrias y competidores).

    Porter, M. (1985), Competitive advantage: creating and sustaining superior performance (Ventaja competitiva: crear y mantener un desempeño superior).

    Schein, E. (1988), La cultura empresarial y el liderazgo, Barcelona, Plaza y Janés.

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