Anti-networking and digital technology animosity as a challenge in postmodern organization
Purpose: The preceding construct served as a central element in fully identifying the benefits and alternatives for transforming a conventional organization into an intelligent organization through the proper implementation of technology.
Method: The study employed a qualitative approach within a post-positivist paradigm, adhering to grounded theory. Data collection techniques included participant observation and semi-structured interviews.
Results: Through the triangulation of grounded theory and data analysis, the following findings emerged: • New ICTs have a significant impact on business strategies. • ICTs contribute to improved efficiency and effectiveness in business processes. • Digital-human configurations are essential, highlighting the relationship between human intelligence and technology and signaling the emergence of new job roles. • The adoption of technology has shifted from being optional to a fundamental and non-deferrable requirement for economic entities. • Business reinvention has become a key driver of excellence in response to current challenges.
Conclusions: The use of ICT enhances an organization’s ability to manage and integrate data and documents across functional units. Information technologies increase organizational flexibility and job coherence. Intelligent organizations are characterized by their ability to adapt to change through technology and systems, fostering autonomy, self-responsibility, and improved performance. Organizations that leverage technology gain advantages in productivity and inclusion, ultimately adding value to their operations.
How to Cite
License
Copyright (c) 2025 Ingeniería Solidaria

This work is licensed under a Creative Commons Attribution 4.0 International License.
Cession of rights and ethical commitment
As the author of the article, I declare that is an original unpublished work exclusively created by me, that it has not been submitted for simultaneous evaluation by another publication and that there is no impediment of any kind for concession of the rights provided for in this contract.
In this sense, I am committed to await the result of the evaluation by the journal Ingeniería Solidaría before considering its submission to another medium; in case the response by that publication is positive, additionally, I am committed to respond for any action involving claims, plagiarism or any other kind of claim that could be made by third parties.
At the same time, as the author or co-author, I declare that I am completely in agreement with the conditions presented in this work and that I cede all patrimonial rights, in other words, regarding reproduction, public communication, distribution, dissemination, transformation, making it available and all forms of exploitation of the work using any medium or procedure, during the term of the legal protection of the work and in every country in the world, to the Universidad Cooperativa de Colombia Press.
[1] P. Parviainen, M. Tihinen, J. Kääriäinen, and S. Teppola, “Addressing the challenge of digitization: how to benefit from digitization in practice,” Int. J. Inf. Syst. Proj. Manag., vol. 5, no. 1, pp. 63–77, 2017. doi: 10.1177/21582440211047576. DOI: https://doi.org/10.12821/ijispm050104
[2] R. Agarwal, S. L. Johnson, and H. C. Lucas Jr, “Leadership in the face of technological discontinuities: The transformation of Earthcolor,” Commun. Assoc. Inf. Syst., vol. 29, pp. 628–644, 2014. [Online]. Available: https://www.sciencedirect.com/science/article/am/pii/S0963868717302196 DOI: https://doi.org/10.17705/1CAIS.02933
[3] M. O. P. Bah, Z. Sun, U. Hange, and A. J. R. Edjoukou, “Effectiveness of Organizational Change through Employee Involvement: Evidence from Telecommunications and Refinery Companies,” Sustainability, vol. 16, no. 6, p. 2524, 2024. https://doi.org/10.3390/su16062524 DOI: https://doi.org/10.3390/su16062524
[4] J. Badia Torres, A. Perez Gracia, and C. Domenech-Mestres, “Driving Strategies for Omnidirectional Mobile Robots with Offset Differential Wheels,” Robotics, vol. 13, no. 1, p. 19, 2024. https://doi.org/10.3390/robotics13010019 DOI: https://doi.org/10.3390/robotics13010019
[5] A. Martinelli, A. Mina, and M. Massimo, “Industry 4.0 enabling technologies: examining the seeds of the fourth industrial revolution,” Pisa: Sant’Anna School of Advanced Studies, vol. 15, no. 1, pp. 36–57, 2019. [Online]. Available: https://ideas.repec.org/p/ssa/lemwps/2019-09.html
[6] A. B. Pedersen, M. Risius, and R. Beck, “Blockchain decision path: When to use blockchains? Which blockchains do you mean?” MIS Q. Exec., vol. 18, no. 2, p. 24, 2019. [Online]. Available: https://pure.itu.dk/portal/en/publications/blockchain-decisionpath-when-to-use-blockchains-which-blockchains-do-youmean(72db87e3-36dd-4c59-ba00-ca3a057a3a30).html
[7] M. Boden, AI: Its Nature and Future, Oxford: Oxford Univ. Press, 2016, vol. 15, no. 11, pp. 25–28. [Online]. Available: https://philpapers.org/rec/BODAIN
[8] M. Campbell-Kelly, From Mainframes to Smartphones: A History of the International Computer Industry, Cambridge, MA: Harvard Univ. Press, 2015, pp. 1–14. [Online]. Available: https://www.sciencedirect.com/science/article/abs/pii/S0167624518301331 DOI: https://doi.org/10.4159/9780674286535
[9] S. Zuboff, The Age of Surveillance Capitalism: The Struggle for a Humane Future at the New Frontier of Power, London: Profile Books, 2019, pp. 15–52. [Online]. Available: https://bit.ly/3oCy3Up
[10] N. Srnicek, Platform Capitalism, UK: Polity, 2016, vol. 10, no. 1, pp. 45–77. [Online]. Available: https://www.worldcat.org/es/title/platform-capitalism/oclc/964878395
[11] E. Da Silva, J. De Furquim, and G. Núñez, “La libre concurrencia en la economía digital: las mipymes en América Latina y el impacto del COVID-19,” CEPAL, Santiago, 2020, pp. 5–87. [Online]. Available: https://www.cepal.org/sites/default/files/publication/files/46817/S2000960_en.pdf
[12] S. Madrigal Moreno, F. Madrigal Moreno, and A. Cortés Hernández, “The role of social networks in shaping the digital reputation of the contemporary organization,” FACE Rev. Fac. Cienc. Econ. Empres., vol. 21, no. 1, pp. 155–170, 2021. doi: 10.24054/face.v21i1.1033.
[13] A.-M. Martínez Sala, A. Barrientos-Báez, and D. Caldevilla-Domínguez, “Educommunication 2.0: a key tool in sustainable marketing strategies in the tourism sector,” FACE Rev. Fac. Cienc. Econ. Empres., vol. 21, no. 2, pp. 99–108, 2021. doi: 10.24054/face.v21i2.1107. DOI: https://doi.org/10.24054/01204211.v2.n2.2021.1107
[14] A. Martinelli, A. Mina, and M. Massimo, “Industry 4.0 enabling technologies: examining the seeds of the fourth industrial revolution,” Pisa: Sant’Anna School of Advanced Studies, pp. 25–37, 2019. [Online]. Available: https://ideas.repec.org/p/ssa/lemwps/2019-09.html DOI: https://doi.org/10.2139/ssrn.3726922
[15] V. Grover, S.-L. Tseng, and W. Pu, “A theoretical perspective on organizational culture and digitalization,” Inf. Manag., vol. 59, no. 4, p. 103639, 2022. https://doi.org/10.1016/j.im.2022.103639 DOI: https://doi.org/10.1016/j.im.2022.103639
[16] K. Hötte, M. Somers, and A. Theodorakopoulos, “Technology and jobs: A systematic literature review,” Technol. Forecast. Soc. Change, vol. 194, p. 122750, 2023. https://doi.org/10.1016/j.techfore.2023.122750 DOI: https://doi.org/10.1016/j.techfore.2023.122750
[17] M. Muñoz, The European Thought of Robert Schumann. The Logical Return of the European Union to the Community-Federation, 2012, pp. 75–86. [Online]. Available: https://dialnet.unirioja.es/servlet/tesis?codigo=179374
[18] L. Nocks, The Robot: The Life Story of a Technology, Westport, CT: Greenwood Publ. Group, 2007, pp. 11–22. [Online]. Available: https://web.archive.org/web/20130123023343/http://capek.misto.cz/english/robot.html DOI: https://doi.org/10.5040/9798216009511
[19] K. Riemer and S. Peter, “Conceptualizing generative AI as style engines: Application archetypes and implications,” Int. J. Inf. Manag., vol. 79, p. 102824, 2024. https://doi.org/10.1016/j.ijinfomgt.2024.102824 DOI: https://doi.org/10.1016/j.ijinfomgt.2024.102824
[20] M. L. Tushman and E. Romanelli, “Organizational evolution: a metamorphosis model of convergence and reorientation,” in Research in Organizational Behavior, B. M. Staw and L. L. Cummings, Eds. Greenwich, CT: JAI Press, 1985. [Online]. Available: https://www.redalyc.org/pdf/3312/331227114008.pdf
[21] P. Besson and F. Rowe, “Strategizing for information systems-facilitated organizational transformation: a transdisciplinary review and new directions,” J. Strateg. Inf. Syst., vol. 21, pp. 103–124, 2012. [Online]. Available: https://www.sciencedirect.com/science/article/abs/pii/S0963868712000170 DOI: https://doi.org/10.1016/j.jsis.2012.05.001
[22] S. Madrigal Moreno, F. Madrigal Moreno, y A. Cortés Hernández, «El rol de las redes sociales en la configuración de la reputación digital de la organización contemporánea», FACE, vol. 21, n.o 1, pp. 155–170, jun. 2021. https://doi.org/10.24054/face.v21i1.1033 DOI: https://doi.org/10.24054/01204211.v1.n1.2021.1033




