Strategic planning with a focus on non-profit companies: Fonulibre case

Gustavo Andrés  Bejarano Parra; Miguel Yamid Luna Castellanos

doi:10.16925/2357-6014.2021.03.08

Strategic planning with a focus on non-profit companies : Fonulibre case

Research Articles

https://doi.org/10.16925/2357-6014.2021.03.08

Gustavo Andrés Bejarano Parra Ver Biografía

Universidad Libre

Miguel Yamid Luna Castellanos Ver Biografía

Universidad Libre

Introduction: This article is the product of the research “Development of a strategic planning system in the employee fund of the Universidad Libre “ carried out during 2019 and 2020.

Problem: There is a lack of characterization, distribution of responsibilities, definition of goals, strategies and objectives, definition of times and indicators of compliance of the board of directors.

Objective: The research aims to develop a strategic planning system to ensure the management and control of the fund.

Methodology: A diagnosis was made with the information collected from the observation and interviews con-ducted with members of the board and the manager to be analyzed and develop the strategic plan based on the methodology of the Balanced Scorecard (BSC).

Results: Lack of organization is linked to the lack of characterization, distribution of responsibilities, definition of goals, strategies, objectives, and compliance indicators of the board of directors generates non-compliance with the duties acquired.

Conclusion: This project seeks to create a new structure on the board of directors that allows to create order in the responsibilities acquired and control the advancement and fulfillment of those responsibilities.

Originality: A new structure is proposed in the employee fund of the Universidad Libre.

Limitations: Despite the approval of the new structure by the members of the board of directors, the model has not yet been validated.

Keywords: characterization, management indicators, management, strategic planning, balanced scorecard

B. Aracıoğlu, A. E. Zalluhoğlu, and C. Candemir, “Measuring and Evaluating Performance within the Strategic Management Perspective: A Study on Performance Measurement of a Seafood Company,” vol. 99, pp. 1026–1034, 2013, doi: https://doi.org/10.1016/j.sbspro.2013.10.576. [Online]. Available: http://www.sciencedirect.com/science/article/pii/S1877042813040214

O. V. Kliuchnikova and O. A. Pobegaylov, “Rationalization of Strategic Management Principles as a Tool to Improve a Construction Company Services,” vol. 150, pp. 2168–2172, 2016, doi: https://doi.org/10.1016/j.proeng.2016.07.259. [Online]. Available: https://www.sciencedirect.com/science/article/pii/S1877705816315764

P. Waalewijn and P. Segaar, “Strategic management: the key to profitability in small companies,” vol. 26, no. 2, pp. 24–30, 1993, doi: https://doi.org/10.1016/0024-6301(93)90132-Y. [Online]. Available: http://www.sciencedirect.com/science/article/pii/002463019390132Y

C. B. Ynzunza Cortés and J. M. Izar Landeta, “Efecto de las estrategias competitivas y los recursos y capacidades orientados al mercado sobre el crecimiento de las organizaciones,” vol. 58, no. 1, pp. 169–197, 2013, doi: https://doi.org/10.1016/S0186-1042(13)71202-6. [Online]. Available: http://www.sciencedirect.com/science/article/pii/S0186104213712026

D. Ojha, P. C. Patel, and S. V. Sridharan, “Dynamic strategic planning and firm competitive performance: A conceptualization and an empirical test,” vol. 222, p. 107509, 2020, doi: https://doi.org/10.1016/j.ijpe.2019.09.030. [Online]. Available: https://www.sciencedirect.com/science/article/pii/S0925527319303299

A. H. I. Lee, W.-C. Chen, and C.-J. Chang, “A fuzzy AHP and BSC approach for evaluating performance of IT department in the manufacturing industry in Taiwan,” vol. 34, no. 1, pp. 96–107, 2008, doi: https://doi.org/10.1016/j.eswa.2006.08.022. [Online]. Available: http://www.sciencedirect.com/science/article/pii/S0957417406002582

C.-H. Yang and K.-C. Lee, “Developing a strategy map for forensic accounting with fraud risk management: An integrated balanced scorecard-based decision model,” vol. 80, p. 101780, 2020, doi: https://doi.org/10.1016/j.evalprogplan.2020.101780. [Online]. Available: http://www.sciencedirect.com/science/article/pii/S0149718919302411

E. Bartolomé Benito et al., “Cuadros de mando específicos de atención primaria como herramienta de gestión,” vol. 34, no. 3, pp. 117–123, 2019, doi: https://doi.org/10.1016/j.jhqr.2019.02.002. [Online]. Available: https://www.sciencedirect.com/science/article/pii/S2603647919300429

F. Acuña-Carvajal, L. Pinto-Tarazona, H. López-Ospina, R. Barros-Castro, L. Quezada, and K. Palacio, “An integrated method to plan, structure and validate a business strategy using fuzzy DEMATEL and the balanced scorecard,” vol. 122, pp. 351–368, 2019, doi: https://doi.org/10.1016/j.eswa.2019.01.030. [Online]. Available: http://www.sciencedirect.com/science/article/pii/S0957417419300302

A. Papalexandris, G. Ioannou, G. Prastacos, and K. Eric Soderquist, “An Integrated Methodology for Putting the Balanced Scorecard into Action,” vol. 23, no. 2, pp. 214–227, 2005, doi: https://doi.org/10.1016/j.emj.2005.02.004. [Online]. Available: http://www.sciencedirect.com/science/article/pii/S0263237305000277

Z. Hoque, “20 years of studies on the balanced scorecard: Trends, accomplishments, gaps and opportunities for future research,” vol. 46, no. 1, pp. 33–59, 2014, doi: https://doi.org/10.1016/j.bar.2013.10.003. [Online]. Available: http://www.sciencedirect.com/science/article/pii/S089083891300084X

D. M. Pedró y A. M. Gutiérrez, Elementos básicos del cuadro del mando integral, Madrid: Ediciones Díaz de Santos, 2020, Cap. 9 [En línea]. Disponible en: https://ebookcentral.proquest.com/lib/unilibrebaqsp/detail.action?docID=3228615&query=elementos+basicos+del+cuadro+de+mando+integral#

A. Ghorbani, V. Raufirad, P. Rafiaani, and H. Azadi, “Ecotourism sustainable development strategies using SWOT and QSPM model: A case study of Kaji Namakzar Wetland, South Khorasan Province, Iran,” vol. 16, pp. 290–297, 2015, doi: https://doi.org/10.1016/j.tmp.2015.09.005. [Online]. Available: http://www.sciencedirect.com/science/article/pii/S2211973615300052

D. R. Rios, B. Thompson, and M. W. Hellickson, “Application of the Balanced Scorecard to Realize Strategic Management of Wildlife Resources,” vol. 29, no. 2, pp. 18–21, 2007, doi: https://doi.org/10.2111/1551-501X(2007)29[18:AOTBST]2.0.CO;2. [Online]. Available: http://www.sciencedirect.com/science/article/pii/S0190052807500209

Y. A. D. Ekmekçi, “Implementing of Balanced Scorecard: Sample of Turkish Republic Ministry of Youth and Sport,” vol. 150, pp. 754–761, 2014, doi: https://doi.org/10.1016/j.sbspro.2014.09.046. [Online]. Available: http://www.sciencedirect.com/science/article/pii/S1877042814050952

A. Mamabolo and K. Myres, “Performance Measurement in Emerging Market Social Enterprises using a Balanced Scorecard,” vol. 11, no. 1, pp. 65–87, 2020, doi: 10.1080/19420676.2018.1561499. [Online]. Available: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85061342454&doi=10.1080%2f19420676.2018.1561499&partnerID=40&md5=a48d9c37f90e3efbfbcc64b5b884b475

A. J. Pajaro Maya, “Balanced Scorecard: una aproximación a la implementación del cuadro de mando integral en la Universidad Militar Nueva Granada”. [En línea]. Disponible en: http://hdl.handle.net/10654/3420.ensayo de grado

E. H. Mora-Riapira, M. A. Vera-Colina, and Z. A. Melgarejo-Molina, “Planificación estratégica y niveles de competitividad de las Mipymes del sector comercio en Bogotá,” vol. 31, no. 134, pp. 79–87, 2015, doi: https://doi.org/10.1016/j.estger.2014.08.001. [Online]. Available: http://www.sciencedirect.com/science/article/pii/S0123592314001600

I. Urrutia and S. D. Eriksen, “Application of the balanced scorecard in Spanish private health-care management,” vol. 9, no. 4, pp. 16–26, 2005, doi: 10.1108/13683040510634808. [Online]. Available: https://www.scopus.com/inward/record.uri?eid=2-s2.0-30844467080&doi=10.1108%2f13683040510634808&partnerID=40&md5=25729b6d4ee4ebedc5bf68d77757a44b

A. B. Leyva Carreras, J. C. Arroyo, J. E. Espejel Blanco, “Influencia de la planeación estratégica y habilidades gerenciales como factores internos de la competitividad empresarial de las Pymes”, Contaduría y Administración, vol.63, no.3, pp. 3-17, Jun, 2018. Doi: https://doi.org/10.22201/fca.24488410e.2018.1085 [En línea]. Disponible en: http://www.cya.unam.mx/index.php/cya/article/view/1085

F. Conaty and G. Robbins, “A stakeholder salience perspective on performance and management control systems in non-profit organisations,” p. 102052, 2018, doi: https://doi.org/10.1016/j.cpa.2018.07.001. [Online]. Available: https://www.sciencedirect.com/science/article/pii/S1045235418302156

L. E. Quezada, E. A. Reinao, P. I. Palominos, and A. M. Oddershede, “Measuring Performance Using SWOT Analysis and Balanced Scorecard,” vol. 39. pp. 786–793, 2019, doi: https://doi.org/10.1016/j.promfg.2020.01.430 [Online]. Available: http://www.sciencedirect.com/science/article/pii/S2351978920305023

R. Pemberton (2017, Sep 20). “Cómo identificar las Oportunidades y defenderlas de las amenazas”. [Internet] Disponible en https://franquiciaactioncoach.com/como-identificar-las-oportunidades-y-defenderlas-de-las-amenazas/

R. G. Dyson, “Strategic development and SWOT analysis at the University of Warwick,” vol. 152, no. 3. pp. 631–640, 2004, doi: https://doi.org/10.1016/s0377-2217(03)00062-6 [Online]. Available: http://www.sciencedirect.com/science/article/pii/S0377221703000626

İ. Yüksel and M. Dagˇdeviren, “Using the analytic network process (ANP) in a SWOT analysis – A case study for a textile firm,” vol. 177, no. 16, pp. 3364–3382, 2007, doi: https://doi.org/10.1016/j.ins.2007.01.001. [Online]. Available: http://www.sciencedirect.com/science/article/pii/S0020025507000230

N. Manteghi and A. Zohrabi, “A proposed comprehensive framework for formulating strategy: a Hybrid of balanced scorecard, SWOT analysis, porter‘s generic strategies and Fuzzy quality function deployment,” vol. 15. pp. 2068–2073, 2011, doi: https://doi.org/10.1016/j.sbspro.2011.04.055 [Online]. Available: http://www.sciencedirect.com/science/article/pii/S187704281100601X

S. Beard, “Matriz de Vester. Formulario de evaluación y desempeño,” 2015.

M. L. Montalba Gómez, “integración de la teoría del pensamiento poderoso otsm–triz con la herramienta de análisis de escenarios futuros Wheel y la matriz de Vester. caso de estudio: monitoreo de incendios forestales en el territorio nacional utilizando sistemas de drones de sobrevuelo.,” 2018.

G. Ioppolo, G. Saija, and R. Salomone, “Developing a Territory Balanced Scorecard approach to manage projects for local development: Two case studies,” vol. 29, no. 3, pp. 629–640, 2012, doi: https://doi.org/10.1016/j.landusepol.2011.10.005. [Online]. Available: http://www.sciencedirect.com/science/article/pii/S0264837711001190

H.-Y. Wu, “Constructing a strategy map for banking institutions with key performance indicators of the balanced scorecard,” vol. 35, no. 3, pp. 303–320, 2012, doi: https://doi.org/10.1016/j.evalprogplan.2011.11.009. [Online]. Available: http://www.sciencedirect.com/science/article/pii/S0149718911001042

M. Salinas La Casta, E. F. Pardo, and J. Uris Selles, “Cuadro de mando integral en el laboratorio clínico: indicadores de perspectiva interna del negocio,” vol. 23, no. 3, pp. 250–252, 2009, doi: https://doi.org/10.1016/j.gaceta.2008.09.005. [Online]. Available: http://www.sciencedirect.com/science/article/pii/S0213911108000563

L.E. Bohorquez-Arévalo, N. S. Castillo-Rodriguez, M.S. Farfán-González, “Design of The Organizational Structure and Coordination of an Observatory Based on Collective Intelligence,” Revista Ingeniería Solidaria, vol. 16, no. 1, 2020. doi: https://doi.org/10.16925/2357-6014.2020.01.10

J. D. Gómez-Vesga, L. E. Bohórquez-Arévalo y D. A. Sierra-Pineda, “Implicaciones de la estructura organizacional: organizaciones como sistema de procesamiento de información”, Revista Ingeniería Solidaria, vol. 14, no. 26, 2018. doi: https://doi.org/10.16925/in.v14i26.2455

J. M. Almeida Prado Cestari, E. Pinheiro de Lima, F. Deschamps, E. Morton Van Aken, F. Treinta, and L. F. Moura, “A case study extension methodology for performance measurement diagnosis in nonprofit organizations,” vol. 203, pp. 225–238, 2018, doi: https://doi.org/10.1016/j.ijpe.2018.06.018. [Online]. Available: https://www.sciencedirect.com/science/article/pii/S0925527318302627

A. Waal, R. Goedegebuure, and P. Geradts, “The impact of performance management on the results of a non-profit organization,” vol. 60, 2011, doi: 10.1108/17410401111182189.

[1]

G. A. . Bejarano Parra and M. Y. Luna Castellanos, “Strategic planning with a focus on non-profit companies: Fonulibre case”, ing. Solidar, vol. 17, no. 3, pp. 1–17, Sep. 2021, doi: 10.16925/2357-6014.2021.03.08.

Download Citation

This work is licensed under a Creative Commons Attribution 4.0 International License.

Cession of rights and ethical commitment

As the author of the article, I declare that is an original unpublished work exclusively created by me, that it has not been submitted for simultaneous evaluation by another publication and that there is no impediment of any kind for concession of the rights provided for in this contract.

In this sense, I am committed to await the result of the evaluation by the journal Ingeniería Solidaría before considering its submission to another medium; in case the response by that publication is positive, additionally, I am committed to respond for any action involving claims, plagiarism or any other kind of claim that could be made by third parties.

At the same time, as the author or co-author, I declare that I am completely in agreement with the conditions presented in this work and that I cede all patrimonial rights, in other words, regarding reproduction, public communication, distribution, dissemination, transformation, making it available and all forms of exploitation of the work using any medium or procedure, during the term of the legal protection of the work and in every country in the world, to the Universidad Cooperativa de Colombia Press.

Issue

Vol. 17 No. 3 (2021)

Published

2021-09-06

Downloads

PDF

XML

Metrics

Metrics Loading ...

https://plu.mx/plum/a/?doi=10.16925/2357-6014.2021.03.08