Investigación

Integrated management model for the launch of a new product 100% natural passion fruIt menthol candy

Vol. 7 No. 13 (2011)
Published: 15-01-2012
Javier D. Ledesma Fernández
Cooperative University of Colombia image/svg+xml
Jhon M. Correa Pérez
Pontifical Bolivarian University image/svg+xml
The authors of this research paper present, at first, the analysis of the company “Canutos” in order to clarify its outlook to embark on the production of a new product: 100% natural passion fruit menthol candy. Afterwards, they show the methodology applied in the development of an integrated management model with four fundamental aspects for the product launch: technical, legal, administrative and financial, which met the interests and expectations of the company when enacted. In this work, part of a graduation project for the industrial engineering program from the Universidad Pontificia Bolivariana (Medellin) entitled: “Integrated management model for the launch of a new product: 100% natural passion fruit menthol candy”, 2010, a systematic study was performed on Excel, it was then modeled with financial management tools for the information collected from the industry.
Keywords: passion fruit menthol candy, launch, integrated model

How to Cite

[1]
J. D. Ledesma Fernández and J. M. Correa Pérez, “Integrated management model for the launch of a new product: 100% natural passion fruIt menthol candy”, ing. Solidar, vol. 7, no. 13, pp. 8–18, Jan. 2012, doi: 10.16925/.

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