Modelo de Gestión Integrado para el lanzamiento de un nuevo producto: Caramelo mentolado 100% natural de maracuyá

Javier D. Ledesma Fernández; Jhon M. Correa Pérez

doi:10.16925/

Integrated management model for the launch of a new product : 100% natural passion fruIt menthol candy

Investigación

https://doi.org/10.16925/

Javier D. Ledesma Fernández Ver Biografía

Universidad Cooperativa de Colombia

Jhon M. Correa Pérez Ver Biografía

Universidad Pontificia Bolivariana

The authors of this research paper present, at first, the analysis of the company “Canutos” in order to clarify its outlook to embark on the production of a new product: 100% natural passion fruit menthol candy. Afterwards, they show the methodology applied in the development of an integrated management model with four fundamental aspects for the product launch: technical, legal, administrative and financial, which met the interests and expectations of the company when enacted. In this work, part of a graduation project for the industrial engineering program from the Universidad Pontificia Bolivariana (Medellin) entitled: “Integrated management model for the launch of a new product: 100% natural passion fruit menthol candy”, 2010, a systematic study was performed on Excel, it was then modeled with financial management tools for the information collected from the industry.

Keywords: passion fruit menthol candy, launch, integrated model

J. Montaña, M. Puges. Marketing de nuevos productos: diseño, desarrollo y lanzamiento. Tercera edición. España: Hispano Europea. 1990, pp. 15-20.

“Mercados en crecimiento alrededor del mundo. Alimentos y bebidas”. ACNielsen Global Services. Consultado: 23 de mayo del 2009, disponible en: http://br.nielsen.com/press/

documents/MercadosenCrecimiento2004.pdf

“La industria de chocolates en Colombia”. Agrocadenas. Consultado: 10 de mayo del 2009, disponible en: http://www.agronet.gov.co/www/docs_agronet/2005112145659_caracterizacion_cacao.pdf

[1]

J. D. Ledesma Fernández and J. M. Correa Pérez, “Integrated management model for the launch of a new product: 100% natural passion fruIt menthol candy”, ing. Solidar, vol. 7, no. 13, pp. 8–18, Jan. 2012, doi: 10.16925/.

Download Citation

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Cession of rights and ethical commitment

As the author of the article, I declare that is an original unpublished work exclusively created by me, that it has not been submitted for simultaneous evaluation by another publication and that there is no impediment of any kind for concession of the rights provided for in this contract.

In this sense, I am committed to await the result of the evaluation by the journal Ingeniería Solidaría before considering its submission to another medium; in case the response by that publication is positive, additionally, I am committed to respond for any action involving claims, plagiarism or any other kind of claim that could be made by third parties.

At the same time, as the author or co-author, I declare that I am completely in agreement with the conditions presented in this work and that I cede all patrimonial rights, in other words, regarding reproduction, public communication, distribution, dissemination, transformation, making it available and all forms of exploitation of the work using any medium or procedure, during the term of the legal protection of the work and in every country in the world, to the Universidad Cooperativa de Colombia Press.

Issue

Vol. 7 No. 13 (2011)

Published

2012-01-15

Downloads

PDF (Spanish)

Metrics

Metrics Loading ...

https://plu.mx/plum/a/?doi=10.16925/