Modelo de Gestión Integrado para el lanzamiento de un nuevo producto: Caramelo mentolado 100% natural de maracuyá

Javier D. Ledesma Fernández; Jhon M. Correa Pérez

doi:10.16925/

Integrated management model for the launch of a new product : 100% natural passion fruIt menthol candy

Investigación

https://doi.org/10.16925/

Javier D. Ledesma Fernández Ver Biografía

Universidad Cooperativa de Colombia

Jhon M. Correa Pérez Ver Biografía

Universidad Pontificia Bolivariana

The authors of this research paper present, at first, the analysis of the company “Canutos” in order to clarify its outlook to embark on the production of a new product: 100% natural passion fruit menthol candy. Afterwards, they show the methodology applied in the development of an integrated management model with four fundamental aspects for the product launch: technical, legal, administrative and financial, which met the interests and expectations of the company when enacted. In this work, part of a graduation project for the industrial engineering program from the Universidad Pontificia Bolivariana (Medellin) entitled: “Integrated management model for the launch of a new product: 100% natural passion fruit menthol candy”, 2010, a systematic study was performed on Excel, it was then modeled with financial management tools for the information collected from the industry.

Keywords: passion fruit menthol candy, launch, integrated model

J. Montaña, M. Puges. Marketing de nuevos productos: diseño, desarrollo y lanzamiento. Tercera edición. España: Hispano Europea. 1990, pp. 15-20.

“Mercados en crecimiento alrededor del mundo. Alimentos y bebidas”. ACNielsen Global Services. Consultado: 23 de mayo del 2009, disponible en: http://br.nielsen.com/press/

documents/MercadosenCrecimiento2004.pdf

“La industria de chocolates en Colombia”. Agrocadenas. Consultado: 10 de mayo del 2009, disponible en: http://www.agronet.gov.co/www/docs_agronet/2005112145659_caracterizacion_cacao.pdf

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J. D. Ledesma Fernández and J. M. Correa Pérez, “Integrated management model for the launch of a new product: 100% natural passion fruIt menthol candy”, ing. Solidar, vol. 7, no. 13, pp. 8–18, Jan. 2012, doi: 10.16925/.

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Issue

Vol. 7 No. 13 (2011)

Published

2012-01-15

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