Imagen corporativa y percepción del cliente frente al uso de energías renovables un estudio bibliométrico
Introducción: Este artículo es producto de una investigación exploratoria desarrollada en la Universidad del Atlántico (Barranquilla, Colombia) en el año 2026, centrada en un estudio bibliométrico que aborda la imagen corporativa y la percepción del cliente frente al uso de energías renovables, partiendo de la premisa de que dicho uso se ha convertido en un elemento clave de las estrategias de sostenibilidad empresarial.
Problema: A pesar del crecimiento de estudios sobre sostenibilidad y energía limpia, la literatura que analiza de manera integrada la relación entre imagen corporativa y percepción del cliente frente al uso de energías renovables se encuentra dispersa y poco sistematizada.
Objetivo: Analizar la evolución y las principales tendencias de la producción científica sobre imagen corporativa y percepción del cliente asociadas al uso de energías renovables.
Metodología: Se desarrolló el estudio bibliométrico siguiendo las directrices PRISMA, a partir de 206 artículos indexados en Scopus y WoS entre 2015 y 2026. Se utilizaron herramientas como Bibliometrix (R), VOSviewer y Microsoft Excel.
Resultados: Los resultados muestran un crecimiento significativo de las publicaciones en los últimos años, una alta concentración geográfica de la producción científica y una limitada colaboración entre autores. Asimismo, se identifican clústeres temáticos relacionados con la sostenibilidad, la responsabilidad social corporativa y el comportamiento del consumidor.
Conclusión: La literatura evidencia un campo en expansión, aunque aún fragmentado, resaltando la necesidad de estudios más integradores que profundicen en el impacto del uso de energías renovables sobre la imagen corporativa y la percepción del cliente.
Limitaciones: El estudio se limita a documentos indexados en Scopus y a un enfoque bibliométrico, sin incorporar publicaciones de otras bases de datos.
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Asimismo, debe declarar que, como autor o coautor, está de acuerdo por completo con los contenidos presentados en el trabajo y ceder todos los derechos patrimoniales, es decir, su reproducción, comunicación pública, distribución, divulgación, transformación, puesta a disposición y demás formas de utilización de la obra por cualquier medio o procedimiento, por el término de su protección legal y en todos los países del mundo, al Fondo Editorial de la Universidad Cooperativa de Colombia, de manera gratuita y sin contraprestación presente o futura.
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