Marín Alcalá A, Juárez López B, Ruiz Santoyo GA, Barrera García MG. Mexican consumer perception of the implementation of artificial intelligence in marketing. ing. Solidar [Internet]. 2025 Oct. 20 [cited 2026 Mar. 22];21(2):1-19. Available from: https://revistas.ucc.edu.co/index.php/in/article/view/5340