[1]
C. A. . Arango Lozano, M. E. . Peñalosa Otero, I. C. . Flores Rueda, and A. . Sánchez Macías, “Storytelling as a persuasion strategy in the purchase decision of colombian consumer”, ing. Solidar, vol. 21, no. 1, pp. 1–21, Jul. 2025, doi: 10.16925/2357-6014.2025.01.05.