MARÍN ALCALÁ , Alejandra; JUÁREZ LÓPEZ, Berenice; RUIZ SANTOYO, Grace Aileen; BARRERA GARCÍA, María Guadalupe. Mexican consumer perception of the implementation of artificial intelligence in marketing. Ingeniería Solidaria, [S. l.], v. 21, n. 2, p. 1–19, 2025. DOI: 10.16925/2357-6014.2025.02.03. Disponível em: https://revistas.ucc.edu.co/index.php/in/article/view/5340. Acesso em: 22 mar. 2026.