ARANGO LOZANO, Carlos Andrés; PEÑALOSA OTERO, Mónica Eugenia; FLORES RUEDA, Isabel Cristina; SÁNCHEZ MACÍAS, Armando. Storytelling as a persuasion strategy in the purchase decision of colombian consumer. Ingeniería Solidaria, [S. l.], v. 21, n. 1, p. 1–21, 2025. DOI: 10.16925/2357-6014.2025.01.05. Disponível em: https://revistas.ucc.edu.co/index.php/in/article/view/5276. Acesso em: 24 mar. 2026.