Arango Lozano, C. A. .; Peñalosa Otero, M. E. .; Flores Rueda, I. C. .; Sánchez Macías, A. . Storytelling As a Persuasion Strategy in the Purchase Decision of Colombian Consumer. ing. Solidar 2025, 21 (1), 1-21. https://doi.org/10.16925/2357-6014.2025.01.05.